Privacy Policy

Privacy Policy
Last Updated: 11/6/25
Informative Lending (“we,” “us,” or “our”) respects your privacy. This Policy explains how we collect, use, share, and protect information through our website, forms, calls, texts, and services. We comply with applicable laws, including the Gramm-Leach-Bliley Act (GLBA) and other consumer financial protection rules.
1) Information We Collect
You provide: name, phone, email, address, income/employment, details about your home or loan goals, and (only if you choose to apply) SSN and credit/financial information.
Automatic: IP address, device/browser, pages viewed, time on site, and cookies/analytics.
Do not submit info about others unless you’re authorized.
2) How We Use Information

• Respond to inquiries and provide rate/payment estimates

• Prequalify or process loan applications (when you ask us to)

• Verify identity, income, assets, employment, and property details

• Communicate by phone, email, and text (see Consent below)

• Improve our site, security, and services

• Comply with legal/regulatory obligations

We do not sell your personal information.
3) Consent to Contact (Calls/Texts/Email)
By submitting a form or contacting us, you agree we may reach you at the numbers and emails provided for information and marketing. If we use autodialed/prerecorded calls or texts, we will obtain your prior express written consent; you can revoke at any time (reply STOP to texts). Message/data rates may apply.
4) Sharing of Information
We share information only as permitted by law, for example with:

• Our lender/broker partners, loan processors, underwriters, investors

• Credit bureaus (only after you authorize a credit pull)

• Verification vendors (e.g., employment, income, assets, property)

• Technology/service providers (hosting, analytics, communications)

• Regulators/auditors or when required by law

We require service providers to safeguard your information and use it only for our purposes.
5) Cookies & Analytics
We use cookies and similar tech to run the site, remember preferences, and measure performance. You can limit cookies in your browser; some features may not work correctly. If we use analytics or ad tools, they may set their own cookies in accordance with their policies.
6) Data Security
We use administrative, technical, and physical safeguards designed to protect personal information. No system is 100% secure; please use caution when sending information online.
7) Your Choices & Rights
You may request to access, correct, or delete certain information we maintain (subject to legal retention requirements). To make a request or opt out of marketing communications, contact us at {{Privacy Email}} or {{Phone}}.
8) Third-Party Links & Tools
Our site may link to third-party websites or embed third-party tools (e.g., maps, calculators). We do not control their content or privacy practices.
9) Children’s Privacy
Our services are intended for adults. We do not knowingly collect information from children under 18.
10) Changes to This Policy
We may update this Policy from time to time. The “Last Updated” date shows the latest version. Material changes will be posted on this page.
11) Contact Us
{{Company Name}} — NMLS {{Company NMLS}}
Loan Officer: {{Your Name}} — NMLS {{Your NMLS}}
Email: {{Privacy Email}} · Phone: {{Phone}}
Address: {{Business Address}}
California Addendum (If You Serve CA Residents)
If you are a California resident, the California Consumer Privacy Act (CCPA/CPRA) may provide additional rights for information not covered by GLBA (e.g., general website analytics data). These may include the right to know, correct, and delete personal information and to opt out of certain sharing. To exercise rights, email {{Privacy Email}} with “California Privacy Request” and provide enough details to verify your identity. We do not sell personal information. If you maintain a “Do Not Sell/Share” link, place it prominently on your site.
GLBA Financial Privacy Notice (If You Provide One)
If you publish a GLBA financial privacy notice to customers, link it here:
Financial Privacy Notice: Available upon request